In Chapter 4 we learn about Old School Communication during 500 BCE to 400 CE. Throughout this fundamental stage of Communication early founders such as, Aspasia, Socrates, Aristotle, and Plato all contributed to introducing public speaking and persuasion. Aristotle considered the term “means of persuasion” to be constructed in equal parts known as logos, ethos, and pathos. Logos can be defined as the logical aspect behind someone or a groups reasoning. Ethos is know as the credibility of the person or group trying to persuade others by demonstrating evidence or proof to back up their reasoning. This term also includes the perception of the audience on the speaker. Pathos can best be defined as the emotional aspect when persuasion occurs. This image displays Aristotle’s “means of persuasion” by demonstrating how the person singing the sales proposal is attempting to persuade the other people at the table by complying with their Casual Friday policy. Ethos is seen in the person singing mentioning in their song that they created a sales proposal in the break room. This demonstrates how they are not a reliable person because they are not being serious enough. Pathos is seen in the image by the facial gestures in the employees faces that do not look content and look upset that perhaps their time is being consumed in this manner.

Aristotle’s “means of persuasion” can be applied even now when a person is attempting to persuade others. For instance, whenever I would plan a trip out the country I would have to persuade my parents to be in agreement. I would use logos to tell them how I had set money aside and how I was making a logical reasoning. Ethos is seen when I have characteristics of a responsible daughter and maintain a full time job. Pathos is seen in me emotionally connecting with my parents and persuading by using their love for me.